Multimedia Communication

Overview

The evolution of Communication fields is crucial in contemporary society, paralleling the rapid advancement of the 4.0 technology era. Historically, media consisted mainly of basic articles and advertisements in print newspapers or on television. Today, however, media messages are distributed through advanced and diverse channels enabled by information technology, including text, audio, visual, video, and interactive content. The Multimedia Communication sector has become a significant professional field and a crucial area of academic study and practice.

Major code

7320104

Enrollment combination

A01: Math, Physics, English
C00: Literature, History, Geography
D01: Math, Literature, English
D66: Literature, Civic Education, English

Academic years

4 years

Degree

Bachelor

Multimedia Communication

Highlights of the training program

Application orientation

The curriculum emphasizes real-world applications, prioritizing hands-on experience and developing a diverse skill set in students. The program also offers opportunities for involvement in various extracurricular activities, including clubs, workshops, projects,... and takes advantage of summer semesters at the University's partners.

Associated to enterprises

Hands-on education directly facilitated by industry partners. The curriculum incorporates enterprise-focused modules starting in the second year. Students engage with and visit entertainment media firms, gaining insights into their operations which enables them to tailor their academic plans.

Diversity in knowledge

Provide a comprehensive range of abilities and information, from fundamental to advanced levels, enabling students to develop and generate versatile media content across various platforms and formats in the realms of communications, public relations, marketing, and entertainment industries.

Modern curriculum

The curriculum aligns with and compares to those of top global universities, enhancing educational quality and fostering international integration. This foundation enables students to pursue opportunities at major corporations and academic institutions, both domestically and internationally.

Learning, Teaching & Assessment Methods

Learning Methods

Set clear objectives for each course and create semester-specific study strategies; Engage actively with instructors; Show initiative by attending classes, pursuing independent study, and completing assignments,...

Teaching Methods

Conventional instruction (theoretical courses); innovative methods (creativity-focused subjects); collaborative learning (major projects); dialogue-based techniques (developing professional skills and knowledge); problem-solving instruction (major topics); and project-based learning (implementing major assignments).

Assessment Methods

Homework, regular tests; Quizzes; essays; thesis; reports; projects,...

Program structure

Year 1
Year 2
Year 3
Year 4

Semester 1

Note: [Course code] - [Course name] (credits)

CB71101 - Environment and sustainable development (02)

CB70301 - Key English 1 (**) (03)

CB70302 - Key English 2 (**) (03)

TA70303 - Key English 3 (**) (03)

CB70304 - English Speaking Community (**) (02)

CB70303 - Public speaking skills (01)

TT70105 - Introduction to Multimedia Communication (02)

Semester 2

Note: [Course code] - [Course name] (credits)

CB70101 - Philosophy of marxism and leninism (03)

CB70305 - Intensive English 1 (04)

CB70301 - Fundamentals of Informatics 1 (02)

CB70304 - Emotional management skills (01)

TT70101 - Application of AI in media (02)

TT70102 - Communication theory (02)

TT70104 - Management (02)

TT70107 - Application software 1 (02)

TT70113 - Cinematography and video editing techniques (02)

TT70114 - Digital photography (02)

Semester 3

Note: [Course code] - [Course name] (credits)

CB70102 - Political Economics of Marxism and Leninism (02)

CB70106 - Introduction of Laws (02)

CB70205 - Applied Statistics (02)

CB71102 - Behavioral psychology (02)

CB70306 - Intensive English 2 (04)

CB70302 - Fundamentals of Informatics 2 (02)

CB70305 - Communication skills and relationship building (02)

CB71401 - Physical Education 1 (01)

CB71402 - Physical Education 2 (01)

CB71403 - Physical Education 2 (01)

CB71404 - Physical Education 2 (01)

TT70106 - Foundations of Journalism and Communication Theory (02)

TT70108 - Application software 2 (02)

Semester 4

Note: [Course code] - [Course name] (credits)

CB70103 - Scientific Socialism (02)

CB70307 - Intensive English 3 (04)

CB70306 - Negotiation and bargaining skills (02)

CB71405 - Physical Education 3 (01)

CB71406 - Physical Education 3 (01)

CB71407 - Physical Education 3 (01)

CB71408 - Physical Education 3 (01)

TT70103 - Communication language (02)

TT70109 - Communication: Theories Models and Skills (02)

TT70112 - Web design principles 1 (02)

TT70116 - Psychology of media advertising (02)

TT70117 - Advertising and sales promotion (02)

TT70118 - Writing and editing for journalism (03)

Semester 5

Note: [Course code] - [Course name] (credits)

CB70105 - History of Vietnamese Communist Party (02)

CB70104 - Ho Chi Minh Ideology (02)

CB70308 - Intensive English 4 (04)

TT70111 - Multimedia graphics applications (02)

TT70115 - Web design principles 2 (02)

TT70119 - Global Media (03)

TT70120 - Event Management (03)

TT70121 - Studio production (03)

Semester 6

Note: [Course code] - [Course name] (credits)

TT70122 - Production of digital media programs (03)

TT70123 - Director profession (03)

TT70124 - Graphic production for social and commercial advertising (03)

TT70125 - Advertisement film production 1 (03)

TT70126 - Digital media: concepts and production (03)

TT70127 - Advanced digital media production (03)

TT70128 - Advertisement film production 2 (03)

TT70235 - Media Production Management (03)

TT70236 - Advertising management (03)

TT70237 - Media planning and management (03)

TT70238 - Managing entertainment and media (03)

TT70239 - Brand management and building (03)

Semester 7

Note: [Course code] - [Course name] (credits)

TT70129 - Graduation intership (04)

TT71131 - Visual communication of information (02)

TT71132 - Internationnal advertising (02)

TT71133 - Advertising and sales promotion (02)

TT71134 - Account planning (02)

TT71242 - Advertising business management (02)

TT71243 - Media Research (02)

TT71244 - Media project management (02)

TT71245 - Film project management and research analysis (02)

Semester 8

Note: [Course code] - [Course name] (credits)

TT70130 - Graduation thesis (05)

Career opportunities

Graduates of Multimedia Communication will be qualified for the following roles:

Advertising and Communication Director; Communication planners; Media Research Analyst;
Online Advertising Manager; Accounts Administer; Media Campaign Manager; Digital Advertising Specialist;
Creative Director; Advertising Business Manager; Online Advertising Coordinator; Website Analysis Consultant, Advertising Strategy Manager
Communication Director; Event Manager; Marketing Manager; Print traffic management; Advertising coordinators;
Brand Manager; Customer Strategist; Communications Coordinator; Content Developer

Other Major

Bachelor of Graphic Design